SUMMARY

The goal of this marketing project was to get more votes for the prestigious Living Magazine award. This award not only boosts the credibility of the practice but is also a way to achieve more organic reach by means of a free feature in the magazine. Since this neurology practice is focused on serving patients at a local level, this was an important award to win as it also offered another mechanism to stand out among the local neurology competition.

To acquire as many votes as possible for these awards, I created eye-catching posters for each of the clinics, which were posted in the front waiting rooms and each of the exam rooms. These posters captured the attention of our patients and made it easy for them to simply scan the QR code and place a vote for their provider. Additionally, I ensured that team members at each location were aware of the initiative so they could help remind patients to vote at their appointment checkout. 

ROLE

• Strategy/Management
• Marketing Collateral Design

RESULTS

The results of this campaign were spectacular! The neurology practice won the Best of Living Magazine award for 6 key locations (2023). Compared to the previous year only winning 2 locations, this was a significant outcome.