SUMMARY

The objective of this marketing initiative was to achieve a top ranking on Google’s first page for the keyword phrase "MS clinic." This strategic focus aimed to enhance the TIND brand’s visibility as a National MS Society-designated comprehensive MS clinic and to drive targeted organic traffic from this keyword to the TIND website.

ROLE

• Keyword Research
• On-Page SEO Optimization
• Landing Page Development & Design

RESULTS

For this keyword, the TIND website organically ranked on the first page of Google in the #1 position. This led to more organic traffic, MS-related appointment bookings, and increased brand awareness of TIND's strong association with the National MS Society.

*Please note that the website showcased in this portfolio has undergone changes since my employment. As such, the current layout, design, and SEO results do not accurately reflect my work or contributions. While the SEO results presented were achieved during my time there, it’s important to recognize that SEO performance can fluctuate due to its dynamic nature. Additionally, if not continually optimized, results may have changed since my departure.