SUMMARY
The goal of this product marketing initiative was to collaborate with key ambassadors/influencers/customers within the online book community to boost sales of the Thriller Book Lover Book Friends Eyeshadow palette.
Our strategy centered on leveraging bookstagram micro-influencers to heighten brand and product visibility. A unique aspect of our approach was allowing selected book influencers to choose their eyeshadow shade color and name, thereby cultivating a deeper investment in the product's success. Additionally, we motivated influencers with commissions for each sale generated through their exclusive coupon codes.
Examples of influencers we partnered with included:
- @Escapereality4now (8k+ followers)
- @booksfortheheart (1500+ followers)
- @bathtubbookwork (12.4k+ followers)
- @blondeswithbooks (1900+ followers)
ROLE
- Research
- Strategy
- Product Design
- Product Pricing
- Product Marketing
- Influencer Outreach
- Influencer Marketing
RESULTS
Ultimately, over 11.39% of total sales from the Book Friends eyeshadow palette were directly attributed to the coupon codes associated with our collaboration with various book influencers.
