SUMMARY 

The goal of this marketing project was to drive more organic Instagram engagement, build improved trust with patients, and generate new patient leads from this social media channel.

To achieve this goal, I implemented a complete overhaul of the Instagram aesthetic and created a thorough content marketing plan that would focus on providing educational and interesting content to effectively engage the target audience.

Before the TIND Instagram featured some images with incorrect pixel size, which negatively impacted the overall aesthetic. In addition, much of the previously posted content had been repurposed from other creators, so there were insufficiencies in regard to content appearing cohesive and company-branded.

To address these issues, I established brand guidelines, created branded Instagram story icons, optimized the Instagram bio with location and search keywords, and implemented a process to consistently produce engaging, brand-adherent content.

ROLES: OVERVIEW

• Management/Strategy Implementation
• Content Creation

MARKETING TECHNOLOGY USED

• Canva
• Adobe Illustrator

RESULTS

The results of these marketing efforts were phenomenal. The TIND engagement rates reached the highest levels they had ever previously been, and we even observed organic content receive likes of 80+ compared to the average (at the time) of 10-20 likes.